منابع مشابه
Increasing Global Reach: Using Social Network Sites for Employer Branding
Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...
متن کاملEmployer branding via Social Network sites - a Silver Bullet to Attract IT Professionals?
Due to a shortage of IT professionals, many companies intensify their efforts to be perceived as attractive employers in this field, especially by means of social network sites (SNS) such as Facebook. However, it is unknown whether these presences do really attract IT professionals, and if so, whether this is more due to the utilitarian (job search related) characteristics or to the hedonic (en...
متن کاملinvestigating the effect of employer branding in attracting talents in refah bank
organizations and companies competing with each other try to attract talented individuals and keep them in themselves. employer brand can attract talented and it is a set of internal factors related to the personnel which tries to induce individuals that this organization enjoys appropriate place, status and location for work by informing the individuals outside the organization. the talented a...
متن کاملA Distributional Framework for Matched Employer Employee Data
We propose a framework to estimate earnings distributions and worker and firm unobserved heterogeneity on matched panel data. We introduce two models: a static model that allows for interaction effects between workers and firms, and a dynamic model that allows in addition for Markovian dynamics in earnings and mobility decisions. We establish identification in short panels. We develop a tractab...
متن کاملOrganizational Identity and Employer Image: Towards a Unifying Framework*
This study aims to bridge two research streams that have evolved relatively apart from each other, namely the research streams on organizational identity and on employer branding (employer image). In particular, we posit that it is crucial to examine which factors company outsiders (applicants) as well as company insiders (employees) associate with a given employer. To this end, this study uses...
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ژورنال
عنوان ژورنال: NHRD Network Journal
سال: 2007
ISSN: 2631-4541,2631-455X
DOI: 10.1177/0974173920070310